In this campaign we wanted to show the big variety of colours that Kiko offer. To achieve this, we came up with the idea of using an avant-garde that could suit this idea and the identity of Kiko. Therefore, we decided that the avant-garde that could suit us better was Abstract Expressionism. We use the aesthetic and technique of this kind of art to communicate the idea of the wide range of colours and how you can use them to express yourself.
Adaptación del movimiento Expresionismo Abstracto y la técnica de Pollock para la campaña de Kiko Milano.